PRIVACY POLICY
Valen Rehab & Performance
Effective Date: 11/17/25
1. Introduction
Valen Rehab & Performance (“Company,” “we,” “us,” or “our”) respects the privacy of individuals who visit our website, use our digital platforms, or engage in our physical therapy, rehabilitation, and performance training services.
This Privacy Policy explains how we collect, use, disclose, and safeguard personal information in accordance with applicable federal and state laws, including the Health Insurance Portability and Accountability Act (“HIPAA”) for protected health information (“PHI”).
By accessing our website or using our services, you acknowledge and agree to the terms outlined in this Privacy Policy.
2. Information We Collect
2.1 Information Collected Through the Website
When you visit our website or submit forms through it, we may collect the following information:
Name
Email address
Phone number
Any information voluntarily submitted through contact forms
We may also automatically collect:
IP address
Cookies and usage data
Device and browser information
(via Squarespace’s analytics tools)
No health information is collected through the public website.
2.2 Information Collected When You Become a Client
When an individual chooses to engage our services, we may collect additional information necessary to provide clinical care and performance training:
Name
Email address
Phone number
Mailing address
Date of birth
Payment information (processed securely through third-party processors)
Health history and medical information
Injury details and functional status
Performance and testing data (including VALD Hub data)
Training and monitoring data collected through Everfit
Appointment details and clinical records maintained in our HIPAA-compliant EMR
This information may constitute Protected Health Information under HIPAA.
3. Information Collected From Minors
We provide services to youth athletes. For all clients under the age of 18:
Parents or legal guardians must provide consent to treatment and data collection.
We collect and store health and performance information for minors with guardian authorization.
Information about minors is safeguarded under the same HIPAA and confidentiality requirements as adults.
4. How We Use Personal Information
We use collected information for the following purposes:
To provide physical therapy and performance training services
To communicate appointment confirmations, updates, and administrative information
To deliver digital programming through Everfit
To conduct performance and movement assessments using VALD Hub
To maintain clinical records within our HIPAA-compliant EMR
To process payments
To respond to inquiries
To comply with legal and regulatory obligations
We do not sell personal information.
5. Third-Party Service Providers
We use third-party platforms that may store or process personal data on our behalf. These include:
Everfit (training and coaching platform)
VALD Hub (testing and performance data)
Jane (scheduling, documentation, and clinical records)
Squarespace (website hosting and analytics)
Third-party payment processors (e.g., Stripe, Square)
These vendors maintain their own privacy and security policies. We do not control and are not responsible for their practices, but we select vendors that align with HIPAA or industry security standards when handling health-related data.
6. Information Sharing and Disclosure
We do not share PHI or personal information except in the following instances:
6.1 Authorized Sharing
We may share information with:
Licensed contractors (e.g., collaborating clinicians such as Collin)
Physicians involved in your care
Coaches, teams, or family members
only with direct written or verbal consent from the client or parent/guardian
6.2 Required by Law
We may disclose information if required by:
HIPAA
State or federal laws
Court orders
Public health authorities
Workers’ compensation programs
7. Data Security
We follow industry standards and HIPAA requirements to safeguard PHI and personal information. This includes:
Use of a HIPAA-compliant EMR
Encrypted data storage
Secure platforms for performance and training data (Everfit, VALD)
Password-protected devices
Restricted staff and contractor access
Physical and administrative safeguards
Despite these measures, no electronic system is fully secure, and we cannot guarantee absolute security.
8. Data Retention
Clinical and client records are retained for 6–7 years, in accordance with Arizona state law and HIPAA requirements.
Website form submissions and analytics data may be stored for shorter durations depending on system settings.
9. Your Rights
Clients have the following rights under HIPAA and applicable privacy laws:
Right to access your records
Right to request amendments
Right to request restrictions on disclosure
Right to obtain an accounting of disclosures
Right to revoke consent (where applicable)
Right to file a complaint regarding privacy practices
Requests can be submitted in writing to our contact information below.
10. Cookies and Tracking Technology
Our website, hosted on Squarespace, may use cookies for:
Analytics
Functionality
Performance
Security
You may disable cookies through your browser settings, but functionality may be limited.
11. Changes to This Privacy Policy
We may update this Privacy Policy at any time to reflect changes in our practices or legal requirements. Updated versions will be posted on this webpage with the revised “Effective Date.”
12. Contact Information
For questions regarding this Privacy Policy or to exercise your privacy rights, contact:
Valen Rehab & Performance
1725 W Williams Dr
Phoenix AZ 85028
712-592-0576
keagan@valenrehab.com